audience sheet and audience type tags

The audience sheet tag and decorator triggers the platform to place a quota in Audience Quotas, allowing you to manage the quota with targets, percentages, and variance. The tag references a system or local sheet known as an audience sheet.

The audience type tag and decorator organizes quotas into groups within Audience Quotas.

set list: GENLIST
1. Male
2. Female

1. What is your gender?
type: radio
optsfrom: GENLIST

GENDER. Gender quota
type: quotas
audience sheet: system.aud_us_18to64_gender
audience type: REP
optsfrom: Q1

2. What is your age?
type: radio
create quota: QAGE {desc: Age quota} {audience sheet: system.aud_us_18to64_age} {audience type: REP}
18. 18 to 24
25. 25 to 34
35. 35 to 44
45. 45 to 54
55. 55 to 64

Details

• The audience sheet tag should be placed on a quota variable created with type: quota and requires an audience sheet as the input. The audience sheet decorator should be placed inline with the create quota tag.
• The audience type tag is placed on a a quota variable created with type: quota and requires a single-word value as the input. The audience type decorator is placed inline with the create quota tag.
• There are three system audience types available: 'REP' (Rep Sample), 'GS' (General Sample), and 'OS' (Over Sample). A custom audience type name can also be entered.
• The 'REP' audience type includes certain respondent statuses in its filter by default. This can be overridden by applying the quotabase tag to the quota directly. 
• The audtype parameter is needed in the survey entry link in order to "punch" and increment a quota's counts in Audience Quotas. It's value should match the audience type, e.g., REP, you are targeting.

Audience types

Audience quotas with the same audience_type (e.g., REP) are grouped into the same table in Audience Quotas. Each audience type has one field for setting the target "N" and variance.

Create your own audience type by inputting any single-word value or use one of three system audience types available: 'REP' (Rep Sample), 'GS' (General Sample), and 'OS' (Over Sample).

The three system audience types have an assumed respondent basis which automatically defines the respondent statuses to be included in the audience type.

• audience type: REP includes all respondent statuses except for: 'F','X','D','J','R', and 'B'.
• audience type: GS includes Completes only.
• audience type: OS includes Completes only.

Additional examples

Applying multiple audience types to one quota

2. What is your age?
type: radio
create quota: QAGE {desc: Age quota} {audience sheet: system.aud_us_18to64_age} {audience type: REP}
create quota: QAGE2 {desc: Age quota} {audience sheet: system.aud_us_18to64_age} {audience type: GS}
18. 18 to 24
25. 25 to 34
35. 35 to 44
45. 45 to 54
55. 55 to 64

Adding the 'audtype' parameter to your links

Overriding the 'REP' audience quota's qualifying base

GENDER. Gender group quota
type: quotas
quotabase: ($audience_type eq 'REP') and noneChecked($status,'X','F')
audience sheet: system.aud_us_18to64_gender
audience type: REP
optsfrom: Q1