The targetable
tag changes how "overquota" respondents (those who exceed quota limits) are classified. It assigns them a status of "G" (Targetable Quota) and excludes the quota from the incidence calculations.
1. Which of these have you ever had?
type: checkbox
1. Coke
2. Pepsi
3. RC Cola
COLA. Cola tracking quota
type: quotas
targetable: y
1. Has tried Coke {if anyChecked($Q1,1)}
2. Has not tried Coke {if noneChecked($Q1,1)}
Panel providers often can't target respondents based on specific criteria like brand awareness. So, when quotas for these criteria are full, some argue those extra respondents shouldn't count against the survey's incidence rate. Similarly, panel providers may prefer to remove targetable demographics from the incidence rate (IR) calculations once the targeted quotas are at capacity. In both scenarios, applying targetable: y
removes the quota from the IR.
Details
- The
targetable
tag defaults to 'n'. To allow overquota respondents to qualify as G (Targetable Quota) for a quota group, settargetable
to 'y'. - The
targetable
tag may be applied to directly to quota widgets or used as a decorator with thecreate quota
tag.
Additional examples
As a decorator
Instead of creating a separate quota variable in the code, the quota can be defined directly within the question by applying the create quota
tag with targetable
as a decorator.
1. Have you ever purchased vegan mayonnaise?
type: radio
1. Yes
2. No create quota: QVEGAN {desc: Vegan mayo purchasers} {targetable: y}
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