targetable tag

The targetable tag changes how "overquota" respondents (those who exceed quota limits) are classified. It assigns them a status of "G" (Targetable Quota) and excludes the quota from the incidence calculations.

1. Which of these have you ever had?
type: checkbox
1. Coke
2. Pepsi
3. RC Cola

COLA. Cola tracking quota
type: quotas
targetable: y
1. Has tried Coke {if anyChecked($Q1,1)}
2. Has not tried Coke {if noneChecked($Q1,1)}

Panel providers often can't target respondents based on specific criteria like brand awareness. So, when quotas for these criteria are full, some argue those extra respondents shouldn't count against the survey's incidence rate. Similarly, panel providers may prefer to remove targetable demographics from the incidence rate (IR) calculations once the targeted quotas are at capacity. In both scenarios, applying targetable: y removes the quota from the IR.

Details

• The targetable tag defaults to 'n'. To allow overquota respondents to qualify as G (Targetable Quota) for a quota group, set targetable to 'y'.
• The targetable tag may be applied to directly to quota widgets or used as a decorator with the create quota tag.

Additional examples

As a decorator

Instead of creating a separate quota variable in the code, the quota can be defined directly within the question by applying the create quota tag with targetable as a decorator.

1. Have you ever purchased vegan mayonnaise?
type: radio
1. Yes
2. No
create quota: QVEGAN {desc: Vegan mayo purchasers} {targetable: y}