targetable

The targetable tag may be applied to quota widgets or used as a decorator with the create quota tag so that "overquota" respondents will be classified as status "G" (Targetable Quota) instead of status "Q" (Over Quota).

Panel providers have the ability to send sample based on certain demographic criteria, such as age, gender, and geographic region. They typically do not have the ability to target respondents based on custom criteria (e.g., brand awareness). Therefore, clients and panel providers may argue that Over Quota respondents for targetable quotas should not be counted towards the survey incidence. Rather than classify these respondents as "T" (Terminated) or Q, applying the targetable tag to the quota will classify respondents as status G. This increases the survey incidence rate by removing them from the calculation.

For more information on respondent statuses, see Understanding respondent statuses.

Syntax

The targetable tag defaults to 'n'. To allow overquota respondents to qualify as G (Targetable Quota) for a quota group, set targetable to 'y'. 

# directly applied to a quota
QUOTA. Random Quota
type: quotas
targetable: y
selectby: condition
1. Opt 1 {condition}
2. Opt 2 {condition}

# used as a decorator for create_quota
1. Here's a question with a quota attached.
type: radio, checkbox, etc.
create quota: QSECONDQUOTA {desc: Quota} {quota base: condition} {targetable: y}
1. Opt 1
2. Opt 2
3. Opt 3, etc.

Examples

As a tag

In the following example, the quota GENDER uses the targetable tag so that any respondents entering the survey after a quota bucket is closed will be classified as status G.

1. What is your gender?
type: radio
1. Male
2. Female
98. Rather not say

GENDER. Gender Quota
type: quotas
targetable: y
selectby: condition
1. Male   {if anyChecked($Q1,1)}
2. Female {if anyChecked($Q1,2)}

As a decorator

Instead of creating a separate quota variable in the code, the quota can be defined directly within the question by applying the create quota tag with targetable as a decorator.

S2. What is your gender identity?
type: radio
create quota: QGENDER_INBOUND [1..2] {desc: Quotas (Inbound)} {quota base: anyChecked($QS2)} {targetable: y}
1. Male
2. Female
98. Rather not say

Incidence tile results

Below are two survey dashboards (images from r8 versions of the software) illustrating the difference in incidence rate when the targetable tag is applied. The datasets are the same; the only difference is the quota has targetable: y in the second example.

Without 'targetable: y'

Below, we have 11 Over Quota respondents and an overall incidence of 69% (90 out of 130 total respondent entries). 

With 'targetable: y'

If the same quota is fielded as a Targetable Quota instead, we see "Targetable Quota" appear on the Status tile, and the incidence rate increases to 76%. The 11 respondents are no longer counted as status Q and thus, not included in the incidence calculation.